BUILT FOR HEAT.REPLENISH WHAT YOU LOSE.CLEAN INGREDIENTS. REAL HYDRATION.MADE FOR DUBAI. LOVED EVERYWHERE.HYDRATE. PERFORM. RECOVER.BUILT FOR HEAT.REPLENISH WHAT YOU LOSE.CLEAN INGREDIENTS. REAL HYDRATION.MADE FOR DUBAI. LOVED EVERYWHERE.HYDRATE. PERFORM. RECOVER.BUILT FOR HEAT.REPLENISH WHAT YOU LOSE.CLEAN INGREDIENTS. REAL HYDRATION.MADE FOR DUBAI. LOVED EVERYWHERE.HYDRATE. PERFORM. RECOVER.BUILT FOR HEAT.REPLENISH WHAT YOU LOSE.CLEAN INGREDIENTS. REAL HYDRATION.MADE FOR DUBAI. LOVED EVERYWHERE.HYDRATE. PERFORM. RECOVER.
SALT

Brand story

BUILT FOR
HEAT.

SALT started somewhere we know well. Forty-two degrees outside. Indoor air-con humming. A bottle of water on the desk that disappears every twenty minutes and somehow never lands. We wanted a clean, premium way to put back what living in the heat takes out. Not a sports drink. Not a vitamin cocktail. Not a flavour-of-the-month wellness habit. A daily sachet built for our climate, our schedule, and our adults.

The principle

Simple by design.
Powerful by purpose.

The brand sheet says it three ways: bold, clean, essential. The product says it in numbers: 500, 200, 60, 3. Same idea. The job is hydration. Everything else is taken off the label.

SALT brand system overview: logo, lifestyle photography, packaging, colours and typography.

Hydration for humans

Hydrate. Perform. Recover.

The three jobs SALT was built to do. Nothing dressed up. Nothing oversold.

Hydrate

Sodium and the rest of the electrolyte trio support normal hydration. One sachet, 750 ml of water, a clean replacement of what you lose in the heat.

Perform

Magnesium contributes to normal muscle function and to energy-yielding metabolism. The drink that goes with the work, not in place of it.

Recover

Potassium and magnesium contribute to normal muscle function — the post-session bottle, the post-flight pour, the post-everything reset.

Authorised health claim references: sodium and normal hydration; magnesium and normal muscle function; magnesium and energy-yielding metabolism; potassium and normal muscle function.

When to drink it

Every day. Or just the hot ones.

01

Mornings before the sun gets serious

For the 6am gym run, the school drop, the meetings before the heat hits.

02

Padel, golf, run, ride, swim

For long sessions outside. The bottle that goes in the kitbag.

03

On site. On shift. On your feet.

For the days that are eight hours in the heat and don't pause for water breaks.

04

Travel and flights

For arrival recovery, layovers, and the bottle you fill at the gate.

05

A normal day in 42°C

For everyone whose Tuesday is a heatwave somewhere else.

06

After the night out

No medical claims, just a clean glass of water that's doing more than it looks.

Future product

Six bottles. Six ways to carry the heat.

The bottles aren't in the launch range. They're where we're going. Six concepts — the Monolith, the Thermometer, the Desert Flask, the Split Bottle, the SALT Crystal, the Heat Brick — each one designed to make the sachet a daily ritual you actually look forward to.

Six SALT bottle concepts — Monolith, Thermometer, Desert Flask, Split Bottle, SALT Crystal and Heat Brick.

Founders offer — limited

50% off your first box. 500 founders. That's the lot.

Join the launch list and lock in your founders price. Only the first 500 signups get the code — when they're gone, they're gone.

Claim My Spot

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